Away Resorts
A digital transformation project with multiple integrations, industry-leading innovation and ROI.
RESULTS
# 1
industry-first innovation
5 Star
reviews on both app stores
£5M+
revenue
8
platform integrations
181%
average increase in downloads year on year
“At Away Resorts we pride ourselves on giving our guests an amazing holiday experience, it’s our top priority. We wanted to introduce an app which would help guests make the most of their stay, and the talented team at Intelligent Mobile have helped us to deliver exactly what we were looking for and more. Our customers love it and from a commercial point of view it has been a huge success. We really enjoy working with Intelligent Mobile and would highly recommend.”
THE STORY
Away Resorts is a leading UK holiday park operator. Each of its parks have extensive grounds, facilities, full entertainment and activity programmes. Away Resorts see technology as a way to help them deliver exceptional customer experiences to their guests in a complex and challenging environment. Each park has its own identity and individual appeal.
Following a process of strategy workshops, customer journey mapping and prototyping we designed in partnership with Away Resorts a ‘park buddy’ app for guests to make the most of their stay and owners to maximise their investment.
The iOS and Android app enables guests to find out what’s on, book and manage activities, order food and drinks, and explore the park using a bespoke interactive map.
A key commercial driver was to consider the needs and perspectives of owners.
Owners can view their accounts, make payments, submit subletting dates, and order essentials such as gas bottles and electrical safety tests, making it easier to manage their investment and maximise rentals.
Built and hosted in Microsoft technologies, the solution required multiple platform & API integrations. Supported by SMS & notifications, the app provides a new communications channel to promote offers and keep guests updated before, during, and after their stay.
Strategy Workshops
Booking Systems
Prototyping
Journey Design
UX & Design
Food Ordering & Payments
THE CHALLENGE
The challenge was to unify the resorts under a consistent digital customer experience while providing park-specific functionality, booking features, and solving business complexities through the integration of technology.
THE OUTCOME
We delivered an industry-first, iOS and Android app with complex integrations and a flexible CMS which simplifies development, reduces ongoing maintenance costs, and delivers a seamless user experience for their guests.
“Love the app! I always use it to book extras for the kids before and during our stays. Love that the app has been updated and I can now look at the menus etc. Will be a lot easier when bringing the kids along!”
INTERACTIVE PARK MAP
The interactive park map allows guests to find points of interest and their accommodation while on site. By selecting a facility (or their lodge!) from the drop down list, the map will plot the best route from the user’s current location.
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