If you think you know chatbots - or virtual assistants to give them a term that covers both voice and text interaction - think again.
Read MoreA good app can be great for your business – you can get customers to engage with your business in new ways, drive sales or even use it internally. But what makes an app great? And where should you start when thinking about one?
Read MoreLast year’s ‘Beast from the East’ created a HR nightmare, with many employees left wondering if their workplace was open whilst many employers struggled to communicate with their teams.
So how can HR teams quickly get in touch with all members of the team in an emergency? And how can they ensure that their messages are received?
Read MoreIt is now easier than ever for companies to communicate with their customers. In the same way that a simple “How are you?” can improve someone’s day, a text to a customer asking how he or she is liking the new product can help cement a relationship.
But how do you convey your brand values and personality effectively? And how do you choose the most effective channel for your company? Here’s a brief look at some of the key digital channels and how they can be used to build stronger relationships.
Read MoreAfter the 2010 Haiti earthquake, text messages sent by survivors trapped within collapsed buildings proved to be a lifeline. Aid agencies were alerted to their plight and were able to target their efforts.
Read MoreSo you’ve launched your new snazzy app with its cool new functionality, and you’re ready to harvest all that lovely customer data. Oh the insights and the marketing opportunities that will emerge from this data goldmine! Kerching!
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